The light enters the diamond through the crown, splits into white and colored light, bounces off the facets of the pavilion back up through the crown, where you see it as sparkle. It is often much cheaper to buy your jewelry online because online retailers have lower overhead and aren't paying for a storefront, but you should be careful and make sure you aren't getting snookered by a fishy deal. First off, make sure you've done your homework on jewelry.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality The ideal cut diamond is a very precise mathematical equation, where diamond proportions and angles are cut to optimize the diamond's superlative optical properties, in particular it's high refractive index and color dispersion, to create a diamond of unequaled beauty with perfect balance of brilliance and fire. In layman's terms, the diamond is cut to make it the most beautiful diamond so it retains its intrinsic value.
Color G color diamonds are next to colorless. G color may be somewhat slightly noticeable when compared to diamonds of better grades, but this grade offers excellent value. G-color diamonds are the most rare of the near-colorless diamonds. Its extremely faint tint will only be noticeable to a trained gemologist.
Clarity Diamonds of VS2 clarity have very small inclusions grade two. Inclusions VS2 diamonds are somewhat easy for a skilled grader to locate under 10x magnification. Diamonds that are graded VS in clarity are still very impressive looking diamonds under a microscope. Of course nothing is visible at all to the human eye. Such diamonds have a great balance between good clarity and exceptional price.