The Website Should Be Informative The jeweler's website itself should have information on how to buy a quality diamond, the different types of precious metals, etc. In most locations, the Sunday edition of the newspaper is filled with ads for jewelry stores. Think about their taste and style in other jewelry that they're worn or purchased, and mimic this as much as possible.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality The ideal cut diamond is designed to reflect a maximum amount of light through the crown. When a diamond is ideally cut, light rays from all sides are bent towards the center of the stone and are reflected back through the top in a blaze of light. Such diamonds are perceived as most brilliant and fiery, thus making this the most desirable cut.
Color H color diamonds are near colorless. H color may be somewhat noticeable when compared to diamonds of better grades, but this grade offers excellent value. Its very faint tint will only be noticeable to a trained gemologist. Such diamonds look beautiful in platinum and white gold and offer outstanding value.
Clarity Diamonds of VS2 clarity have very small inclusions grade two. Inclusions VS2 diamonds are somewhat easy for a skilled grader to locate under 10x magnification. Diamonds that are graded VS in clarity are still very impressive looking diamonds under a microscope. Of course nothing is visible at all to the human eye. Such diamonds have a great balance between good clarity and exceptional price.