The amount of light refracted and reflected from a diamond is decided by the precision of the cut. Offer items from your new jewelry collection at a sizeable discount or even on-loan to your sales staff. If you do not have any marketing materials, ask your personalized jewelry supplier.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality The ideal cut diamond is a very precise mathematical equation, where diamond proportions and angles are cut to optimize the diamond's superlative optical properties, in particular it's high refractive index and color dispersion, to create a diamond of unequaled beauty with perfect balance of brilliance and fire. In layman's terms, the diamond is cut to make it the most beautiful diamond so it retains its intrinsic value.
Color An E color diamond is extremely rare and slightly less expensive than a D but is so similar that most people won’t be able to tell the difference. You pay a serious premium for an E color diamond. Diamonds of this color grade will appear colorless even when observed face down.
Clarity Diamonds of IF clarity reveal no flaws on the surface or internally. Insignificant blemishes may be present on the surface of the diamond. IF clarity diamonds are the rarest and most beautiful diamonds treasured for their absolute purity.