Spending hours of work to find the specific diamond the shopper wants and then paying the shipping and insurance to get it shipped next day is just more work than they want to do for a sale. Today, on the internet more and more companies are looking at the power of fashion to fulfil our hopes and dreams and therefore provide fashion TV free. Lets face it, we all love fashion on TV and advertisers realise it, as it can be a powerful advertising tool and make them lots of money, as well as providing entertainment.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality Diamonds cut to ideal proportions are made to reflect the most amount of light. High percentage of diamond weight is lost in the process of shaping and polishing the diamond. Such diamonds are perceived as most brilliant and fiery, thus making this the most desirable cut. Because in making ideally cut diamonds more diamond material is sacrificed for the sake of appearance, they are usually more expansive.
Color Diamonds of D color are absolutely colorless. It is the top most color grade and only 0.3% of all diamonds that make it out of the earth being D color.
Clarity Diamonds of VS1 clarity are very slightly included grade one. VS1 diamonds with tiny inclusions that are difficult to locate. Only a trained eye looking through a 10X loupe can pinpoint the inclusions in this category. The inclusions are nearly impossible to see with the naked eye. Excellent buy by all means.