Instead of simply asking for a one-carat diamond, the shopper now has a detailed list of requirements that all but guarantees that nothing in the store will meet their requirements, regardless of the price. The rise of fashion on TV We live in a more image conscious society than ever. We see the stars on fashion TV and we see makeovers of ordinary people.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality Diamonds cut to ideal proportions are made to reflect the most amount of light. High percentage of diamond weight is lost in the process of shaping and polishing the diamond. Such diamonds are perceived as most brilliant and fiery, thus making this the most desirable cut. Because in making ideally cut diamonds more diamond material is sacrificed for the sake of appearance, they are usually more expansive.
Color Diamonds of E color are virtually colorless. Only less than 0.7% of natural diamonds have this color. Diamonds of this color grade will appear colorless even when observed face down against a flat white background.
Clarity VS1 clarity diamonds are very slightly included grade one. VS1 diamonds are less expensive than the VVS1 or VVS2 grades and present an excellent value. They have minor inclusions that are bigger and more noticeable than in higher clarity grades, but they are only visible at 10x magnification. To the naked eye, these diamonds will appear unblemished.