Bear in mind that if your diamond has a certificate from an unknown laboratory the grade might not be the same as one given by a gemmologist from one the above companies. In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality Proportions of the premium cut diamonds are very close to ideal cut. Premium cut diamond may be close to the ideal cut proportions and look just identical. By all means such diamonds are considered well cut. In fact, many consumers cannot distinguish between the ideal cut diamond and the premium cut. Appearance of diamond is very subjective and cannot be fully evaluated just by their proportions along.
Color G color diamonds are next to colorless. G color may be somewhat slightly noticeable when compared to diamonds of better grades, but this grade offers excellent value. G-color diamonds are the most rare of the near-colorless diamonds. Its extremely faint tint will only be noticeable to a trained gemologist.
Clarity Diamonds of VVS1 clarity are very slightly included grade one. VVS1 diamonds with minute inclusions absolutely invisible to the naked eye. Only through careful inspection with a microscope can these tiny inclusions be accurately pinpointed. The brilliance of the stone does not suffer in this category.